Corporate & External Communications
Corporate communications connects an organisation’s direction with the people who need to understand it. Narrative Consultants helps businesses explain priorities, change and progress through a coherent narrative and clear external communication.
A business direction needs a shared story.
Different teams can describe the same organisation in different ways. A clear corporate narrative gives leaders and communicators a consistent foundation while allowing the message to reflect each audience’s needs. It should connect what the business says with what it can demonstrate.
What a collaboration can include.
The scope is agreed around your priorities, audience and brief.
- Corporate narrative and message development
- Stakeholder and audience prioritisation
- Communication planning for business milestones and change
- Leadership messages and external communications materials
- Alignment between corporate, media and reputation communication
How we work
We begin with the business context: what is changing, which audiences matter and what they need to understand. We review existing messages, identify gaps and develop a narrative supported by facts. The communication plan then connects that narrative with appropriate moments, channels and responsibilities.
How progress is assessed
We assess whether the intended messages are understood, whether teams use a coherent account and whether priority audiences engage with the communication. Where possible, audience feedback, relevant coverage, website behaviour and stakeholder questions inform the next round of work.
A practical example
A company entering a new phase can explain the business reason for the change, what it means for each audience and the evidence behind its direction. The same core narrative can inform a leadership message, media briefing and stakeholder update. This is an illustrative approach.
Before we begin.
How is corporate communications different from product marketing?
Corporate communications focuses on the organisation, its direction and relationships with stakeholders. Product marketing focuses on a product’s audience, value and adoption. The two should work from a consistent business story.
When should a corporate narrative be updated?
When the organisation’s strategy, operating context or audience needs materially change. It should also be reviewed when existing messages no longer match the evidence or business priorities.
Discuss your next communications challenge.
Speak with Narrative Consultants, our Athens-based communications consultancy.
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