Why GEO Matters: How AI Is Changing Brand Discovery — and What Narrative Consultants Are Doing About It
At Narrative Consultants, we believe a brand’s story doesn’t end when it’s published — it begins when it’s read by Artificial Intelligence.
Generative Engine Optimization (GEO) is the natural evolution of PR in the age of Large Language Models (LLMs), and we approach it as a new strategic layer of communication that bridges earned media, data intelligence, and narrative consistency.
Our Approach: GEO in 5 Stages
GEO Audit & Benchmark
We start with a deep-dive audit to understand how a brand appears across LLMs:
We run branded and category prompts through ChatGPT, Gemini, Copilot, and others.
We record how the brand is described, which sources mention it, and which competitors dominate.
We analyze the consistency of key descriptors across owned and earned channels.
The result is a GEO Benchmark Report, mapping:
Share of Voice in AI-generated answers
Citation frequency and authority of sources
Top outlets, domains, and journalists
Real examples of AI answers with positioning insights
Message Alignment & Descriptor Strategy
Consistency is the cornerstone of GEO.
Through collaborative workshops, we co-create a Message Matrix with our clients, defining:
Core brand narrative and proof points
Key descriptors (e.g., “AI-powered,” “sustainable,” “trusted”)
Suggested phrasing to be used across all communications — from press materials to executive bios.
This ensures that every brand touchpoint “speaks the same language,” making it easier for AI models to recognize, understand, and reproduce the brand’s identity accurately.
Earned Media Optimization
LLMs rely on credible, well-structured sources — which is why we optimize our clients’ earned media presence to boost citation potential.
Our process includes:
Designing a PR outreach plan targeting high-authority outlets and journalists who frequently appear in LLM citations.
Structuring newsrooms, FAQs, and Wikipedia entries to be AI-friendly (clear headings, bullets, and consistent phrasing).
Producing thought-leadership articles and expert commentary that reinforce key descriptors and message consistency.
Our goal: to ensure the brand is mentioned accurately, consistently, and authoritatively in AI-generated answers.
GEO Reporting & Monitoring
We don’t stop at implementation — we track progress continuously.
Every quarter, we:
Conduct prompt-based monitoring for branded and category queries.
Analyze Share of Voice trends and citation shifts.
Map top-referenced outlets, domains, and journalists.
Evaluate tone and accuracy of AI-based mentions.
Each GEO report includes visual dashboards — citation maps, SOV graphs, and descriptor frequency charts — connecting PR performance with AI visibility.
AI Reputation Building
GEO is not just about being visible — it’s about being represented the right way.
Through thought-leadership campaigns, executive visibility programs, and AI-ready storytelling, we help brands:
Influence how they appear in AI-generated content,
Strengthen credibility through authoritative citations, and
Build long-term reputation in an AI-driven information ecosystem.
The Outcome
With our GEO methodology, brands achieve:
A measurable increase in Share of Voice across AI-generated answers,
Greater accuracy and consistency in brand descriptors, and
Stronger alignment between PR activity and AI-era brand visibility.
Our Mission
To help every brand lead by its narrative — and now, by its visibility in Artificial Intelligence.
Because the future of communication doesn’t belong only to those who have something to say,
but to those whom AI chooses to listen to.
Lead by your narrative.
Now — lead by your visibility.
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