Why Narrative Matters: Meaning, Connection, and Change
Nikolas Fourtzis Nikolas Fourtzis

Why Narrative Matters: Meaning, Connection, and Change

At Narrative Consultants, we believe a brand’s story doesn’t end when it’s published — it begins when it’s read by Artificial Intelligence.
Generative Engine Optimization (GEO) is the natural evolution of PR in the age of Large Language Models (LLMs), and we approach it as a new strategic layer of communication that bridges earned media, data intelligence, and narrative consistency.


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Why GEO Matters: How AI Is Changing Brand Discovery — and What Narrative Consultants Are Doing About It
Nikolas Fourtzis Nikolas Fourtzis

Why GEO Matters: How AI Is Changing Brand Discovery — and What Narrative Consultants Are Doing About It

At Narrative Consultants, we believe a brand’s story doesn’t end when it’s published — it begins when it’s read by Artificial Intelligence.
Generative Engine Optimization (GEO) is the natural evolution of PR in the age of Large Language Models (LLMs), and we approach it as a new strategic layer of communication that bridges earned media, data intelligence, and narrative consistency.


Read More
Storytelling in the Age of AI: Why Human Voices Still Lead the Narrative
Nikolas Fourtzis Nikolas Fourtzis

Storytelling in the Age of AI: Why Human Voices Still Lead the Narrative

AI can generate words, but it cannot replace the intention, emotion, and lived experience behind true storytelling. At Narrative Consultants, we believe stories remain the most powerful way to connect people, shape thought leadership, and build meaningful brands. Here’s why human storytellers still matter—and how we help leaders craft narratives that resonate in an AI-driven world.

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